201 East 74th Street Condominium (The 74)
201 East 74th Street A/K/A 1299 Third Avenue, Manhattan, NY 10021
Overview
The 74 is a 42-unit condo in Manhattan, with 28 storage units.
- Offering plan: Accepted November 2023 · 627 pages · floor plans on pages 381–384
- Finishes: Engineered wood floors, stone kitchen countertops, wood veneer cabinets, Miele appliances, a washer and dryer in each apartment and a VRF heat pump system for heating and cooling
- Prices: $2,826 a square foot on average, as first offered; $282.4 million in all
- Common charges: $864–$10,946 a month, the sponsor's first-year estimate
- Developer: El Ad US Holding, Inc.; principals Orly Daniell
- Sponsor: El Ad East 74 LLC, represented by Kramer Levin Naftalis & Frankel, LLP
- Subway: 4-minute walk to 72 St (Q); 5 minutes to 77 St (6)
- Amendments: 7, the latest in June 2026
- Units
- 42 residential · 28 storage
- Subway
- 4 min walk to 72 St Q77 St 6, 5 min
- Developer
- El Ad US Holding, Inc.
- Principals
- Orly Daniell
- Average $/sf
- $2,826Homes in Schedule A, as first offered
- Common charges
- $864–$10,946 a monthSponsor's first-year estimate in Schedule A, November 1, 2024 – October 31, 2025
- Offering price
- $282.4 million total
- Floor plans
- Pages 381–384 of the plan
- SubmittedMarch 2024
- AcceptedNovember 2023
- 7 amendments
- First sale
- Latest sale
Units & Prices
Sales
From city records (ACRIS), through Sep 30, 2026.
First-Year Budget
From our research: NYC Co-op and Condo Tax Abatement: Is It Worth Paying Prevailing Wage? (Board Calculator)
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Property Taxes
The plan's first-year tax estimate, checked against the city's real bills for 13 homes.
Each home's estimate, city bills and tax breaksSee it free →Closing Costs
The buyer pays the NYC and NY State transfer taxes, which a seller usually pays.
All 8 closing costs in the plan, with their pagesSee it free →The Building
Amendments
Amendment 7 Jun 9, 2026
Updated offering prices for certain units in the condominium.
- Updated Schedule A with new offering prices for units 2A, 4A (RMU), 4B, 5B, 6A, 26 Fl, 27 Fl, 28 Fl, 29 Fl, 30 Fl, and TH
- Projected annual RE taxes reflect tax year July 1 2025 - June 30, 2026
- Schedule A prices decreased for 2 homes (median -3.0%): 2A $8,950,000 → $8,550,000; 26 Fl $13,250,000 → $12,850,000
Amendment 6 Feb 5, 2026
Sixth amendment updates Unit 20A price, ends common charge waiver effective February 1 2026, provides budget certifications and occupancy status, and establishes additional escrow account at Citibank.
- Purchase Price for Unit 20A modified
- Common Charge Waiver Period terminated as of January 31, 2026; collection began February 1, 2026
- Monthly Common Charges for all Unsold Units approximately $70,197.07 in aggregate
- Monthly real estate taxes for all Unsold Units approximately $56,951.49 in aggregate as of January 30, 2026
- First closing occurred May 28, 2025
- Sponsor's Loan outstanding principal balance $46,306,538.10, matures September 9, 2027
- Estimated cost to obtain permanent Certificate of Occupancy $3,600,000, held in escrow
- Additional escrow account established at Citibank, N.A.; Citibank escrow rate 1.95% as of January 1, 2026
- Schedule A prices increased for 1 home (median +6.5%): 20A $5,400,000 → $5,750,000
Amendment 5 2025
Fifth Amendment updates real estate taxes for July 1, 2025 through June 30, 2026, refinances the construction loan with Starwood Property Mortgage Sub-23-A, L.L.C., and corrects a bedroom count typographical error on the 30th Floor unit.
- Real estate taxes updated for tax year July 1, 2025 – June 30, 2026 based on building approximately 70% constructed
- Construction loan refinanced with Starwood Property Mortgage Sub-23-A, L.L.C., maximum principal amount $78,307,913.00, maturity date August 14, 2027
- Unit 30 Floor bedroom count corrected from 5 to 4 bedrooms in Schedule A
- Construction Lender granted additional security rights including ability to appoint board members and voting proxies in case of Sponsor default
Amendment 4 May 15, 2025
Amendment updates floor plans and square footages for six units, records condominium documents, discloses first closing on May 28, 2025, establishes escrow and working capital arrangements, and extends plan term by six months.
- First closing of Unit 15A occurred May 28, 2025; temporary certificate of occupancy issued April 18, 2025
- Estimated cost to obtain permanent certificate of occupancy: $3,600,000 as of May 28, 2025
- Purchaser deposits held in escrow at Valley National Bank until permanent certificate issued
- Working Capital Fund established with balance of $43,345.73 as of June 18, 2025
- Floor plans updated for Units 2A, 6, 16, 30, PH, and TH with revised square footages
- Condominium Declaration and By-Laws recorded March 25, 2025; tax lot drawings also recorded same date
- Common Charges waived during construction period; sponsor responsible for operating expenses
- Initial board members: William Harvey (President), Alex Olsen (Vice President), Elyse Leff (Secretary/Treasurer)
- Schedule A prices increased for 7 homes (median +1.0%): 9B $3,350,000 → $3,383,500; 10B $3,380,000 → $3,413,800; 11B $3,410,000 → $3,444,100; 12B $3,440,000 → $3,474,400; ...
Amendment 3 Dec 23, 2024
Updated offering prices for units in the condominium.
- Updated Schedule A with revised offering prices for all units
- Common charges and projected annual RE taxes updated for projected first year operations (November 1, 2024 – October 31, 2025)
Amendment 2 Oct 10, 2024
Second Amendment updates offering prices, reconfigures storage bins and amenities, declares the plan effective, and removes fireplaces from certain units.
- Storage Bins combined to total 21 units in cellar level
- Updated Schedule A with new offering prices for certain units
- Townhouse Unit: fireplace removed from dining room and primary bedroom
- Penthouse Unit: fireplace removed from primary bedroom
- 17th Floor amenities reconfigured: stretching room expanded, yoga/pilates room removed, playroom enlarged, lounge/dining wall added, wet bar replaced with preparation kitchen, powder room and storage relocated
- Plan declared effective as of November 5, 2024 with 26.83% of residential units under agreement
- Additional Deposit due within 30 days after purchaser receives this Amendment
- 74th Street Easement Agreement to be amended to allow adjacent property owner access for exhaust equipment maintenance
Amendment 1 Jun 1, 2024
Amendment updates offering prices for units, combines units 16A and 16B into one full-floor unit, removes fireplace from townhouse master bedroom, corrects Schedule B-1 energy cost dates, and adjusts common interest percentages.
- Douglas Elliman appointed as exclusive selling agent effective February 12, 2024
- Unit 16A and 16B combined into single full-floor Unit 16A; offering price $9,950,000
- Condominium total units now 41 (increased from prior count)
- Fireplace removed from Townhouse Unit master bedroom
- Schedule A updated with revised offering prices for multiple units
- Schedule B-1 corrected to show First Year as November 1, 2024 – October 31, 2025
- Unit 5C and 6A bedroom/bathroom counts updated; Unit 6A now 5 beds, 5.5 baths
- Floor underlayment thickness reduced from 10mm to 5mm in all units
Team
- Sponsor
- El Ad East 74 LLC
- Developer
- El Ad US Holding, Inc.
- Principals
- Orly Daniell
- Tax estimate
- Goldberg Weprin Finkel Goldstein LLPPrepared the first-year real estate tax projection
- Construction lender
- Valley National Bank$140.3 million loan stated in the plan
- Construction manager
- Press BuildersNamed on p. 73
- Structural engineer
- WSPNamed on p. 73
- MEP engineer
- GEA Consulting Engineers, PLLCMechanical, electrical and plumbing · Named on p. 73
- Interior designer
- Rafael de CárdenasReported by 6sqft.com
From our research: What Does a Title Agency Do, and How Do You Pick One for a NYC Condo?
Zoning
- Zoning district
- C1-9
Today's zoning, from city data (PLUTO 26v2).
Nearby
- 200 East 75th Street Condominiumnext door · 36 units · 2024
- 181 East 73rd Streetnext door · 1984
- 225 East 73rd Streetnext door · 1986
- 230 East 73rd Owners Corp0.1 mi · 1986
- 133 East 73rd Street Condominium0.1 mi · 4 units · 2021
- 241 East 76th Street0.1 mi · 1983
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