Rose Hill at 30 East 29th Street: What the Offering Plan Says About Finishes, Amenities and Costs
Rose Hill at 30 East 29th Street is a 123-unit NoMad tower from Rockefeller Group, designed by CetraRuddy. Its offering plan lists a cellar pool staffed by a lifeguard, a squash court, a pet spa, a bookable guest suite and a 37th-floor terrace, plus 13 building staff that make up more than a third of the first-year budget.
In brief: Rose Hill is a 123-apartment condo tower at 30 East 29th Street in NoMad, with homes on floors 5 through 45, from studios to a four-bedroom duplex penthouse. Its offering plan sets it apart with a full cellar amenity level (a pool watched by a lifeguard, a squash court, a sauna and a pet spa), a furnished guest studio residents can book for visitors, and a 37th-floor shared terrace. A staff of 13, with someone at the door around the clock, makes labor the biggest line in the budget.
What's Specific to It
- A pool with a lifeguard: the budget pays for a lifeguard eight hours a day, seven days a week, and the pool stays locked whenever the lifeguard isn't there.
- A squash court and a pet spa sit alongside the pool, sauna and fitness center in the cellar.
- A guest studio you can book: a furnished studio, linens and towels included, initially $275 a night, with a $100-a-night security deposit.
- Everyone shares two staff homes: the resident manager's apartment and the guest studio are units whose common charges, taxes and utilities are paid by the other owners.
- Gas for heat, hot water and cooking is in your common charges, while your apartment's electricity is submetered and billed by the condo.
- Storage bins by license: about 121 cellar bins of roughly 10 to 25 square feet, at $10 or $20 a month.
Rose Hill is a new-construction condo on East 29th Street in NoMad, developed by an entity of Rockefeller Group and designed by CetraRuddy. The New York Attorney General accepted its offering plan in May 2019. Like every new condo, it filed a long offering plan, and this one is worth a look: it names the appliance models, explains how the pool is run and lists every staff position the sponsor budgeted for.
At a Glance
- Size: 123 apartments on floors 5 through 45 (there are no floors numbered 2, 4 or 13).
- Mix: studios, one-, two- and three-bedrooms, topped by a four-bedroom duplex penthouse of about 4,650 square feet with roughly 920 square feet of outdoor space.
- Offering prices: the sponsor's Schedule A starts around $1.2 million for studios and reaches $17.5 million for the penthouse. These are first offering prices, not sales.
- Outdoor space: some lower-floor homes come with terraces of roughly 200 to 340 square feet, and some upper-floor homes have balconies.
- Amenities: cellar pool, sauna, fitness center, squash court, pet spa and laundry room; a shared terrace on the 37th floor; a bookable guest studio; storage bins.
- Front door: staffed 24/7, with a live-in resident manager.
Finishes
The architect's description of the apartments (dated April 2019) spells out the finishes. As usual, each item is listed "or approved equal," so the sponsor can swap in comparable products.
Kitchens
- Back-painted glass upper cabinets in metal frames, with wood veneer or specially finished lower cabinets.
- Stone counters and backsplash, and an island of finished wood with a metal frame.
- An all-Miele appliance package with integrated refrigerators, gas cooktops, a convection oven or speed oven, a dishwasher and a microwave. Larger kitchens add a Miele wine cooler and warming drawer; some get a U-Line wine cooler.
- Faber range hoods and an aged brass kitchen faucet. Penthouse kitchens add a stainless bar sink.
Bathrooms
- Aged brass faucets, shower heads, hand showers and tub spouts throughout.
- Porcelanosa one-piece toilets, custom Corian sinks and Infinity Drain linear shower drains.
- Custom glass shower partitions, with a thermostatic shower valve in the primary bath.
Curious how this compares? See bathroom brands in NYC luxury condos and how condo finishes have changed since 2010.
Floors, laundry and climate
- Floors: white oak in a light rustic grade with a matte finish in living rooms and bedrooms. No carpet is provided.
- Laundry: a washer and dryer in each apartment's laundry closet (Whirlpool washers in typical homes; Miele washer and dryer in the penthouses). There is also a shared laundry room in the cellar with two card-operated washers and dryers.
- Heating and cooling: each apartment has water-source heat pumps with a 7-day programmable thermostat, fed by a central cooling tower and a gas-fired hot water plant. Fresh air comes through energy recovery ventilators.
Good to know: the building's heat is made with natural gas, and gas for heat, hot water and cooking is on one master meter and billed to owners through common charges. Your apartment's electricity is submetered and paid to the condo separately.
Amenities
Most of the shared space is in the cellar, which the plan reserves for residents only:
- Pool and sauna: run by an outside pool company, Urban Playground, which supplies the lifeguard, supplies and service. The board sets the hours.
- Fitness center and squash court.
- Pet spa. The house rules allow dogs, cats, fish and caged birds, as long as they don't cause a nuisance.
- Laundry room with card-operated machines.
- 37th-floor terrace for residents.
- Guest studio: a furnished studio residents book overnight for visitors. At first each owner can book up to seven nights a year, with more nights allowed if the studio is still free two weeks before the date. The board can change the rate.
Tip: the pool only opens when the lifeguard is on duty, about eight hours a day. If you plan to swim early or late, ask the board what hours it has set.
The sponsor expected the amenities to be ready by October 1, 2021, and a delay isn't a reason to refuse to close. For how this list compares with buildings of a similar size, see condo amenities by building size.
Staffing and Services
The plan budgets 13 building staff:
- 1 resident manager (live-in super), who gets an apartment in the building
- 1 handyman
- 5 concierge/doormen, enough for someone at the door 24/7
- 6 porters
Staff are hired as units close, so the full team may not be there on your move-in day. The staffing section doesn't say whether the staff will be unionized. Pay starts at introductory rates and rises to full rates within 36 months. The lifeguard is separate: the pool contractor supplies one.
Other services: two passenger elevators, a refuse chute that feeds a compactor, a locked mailbox for each apartment in the lobby, and a BuildingLink and KeyLink service in the budget. To see how a 24-hour door affects costs, read what a doorman costs in an NYC condo.
What It Costs to Run
The sponsor's first-year budget (September 2020 to August 2021) projects about $2.5 million in expenses. That is a projection, not what owners pay today. The big pieces:
| Budget line | First-year projection |
|---|---|
| Labor and benefits (13 staff) | about $885,000 (roughly 36%) |
| Common-area electricity | about $495,000 |
| Service contracts (incl. pool, window cleaning, elevators) | about $303,000 |
| Gas for heat, hot water, cooking and the pool | about $194,000 |
| Insurance | $125,000 |
| Management fee; reserve contribution | $70,000 each |
The pool alone accounts for about $87,000 in staffing and maintenance plus about $35,000 of the gas bill for heating it. The budget also covers the costs of the resident manager's apartment and the guest studio, because owners carry both.
Projected common charges in Schedule A run roughly $1,300 to $1,400 a month for one-bedrooms, about $1,900 to $2,200 for two-bedrooms, around $2,400 for a three-bedroom on the 38th floor, and about $7,400 for the penthouse. Projected real estate taxes run a bit higher than the common charges for each home, before any exemptions. At closing, you also pay two months of common charges into working capital. Compare with common charge benchmarks and operating expense benchmarks, and read why operating costs differ.
Fine Print Worth Knowing
- Storage bins are licensed, not owned. If you sell your apartment and don't pass the license to the buyer or another owner, the bin goes back to the sponsor without payment to you. The plan also warns the bins may not stay dry, so insure what you keep there.
- The cellar isn't living space. The amenity level is legally uninhabitable, and the plan notes cellar space gets less light and air and can be damp.
- Construction may continue after you move in. Sponsor work runs weekdays 8:30 a.m. to 5 p.m., and adjustments to windows, elevators and other systems may take more than 18 months after the first closing.
- Cable and internet may not be ready the day you move in, since wiring can wait until enough units are occupied.
- Layouts can change. Units are subject to the sponsor's right to change their size or layout, and finishes may be swapped for equivalents.
- No parking: the plan doesn't list any parking. For how other buildings handle it, see condo parking: sold, licensed or leased.
Who's Behind It
- Sponsor: Rg-29th Street Owner I LLC, care of Rockefeller Group Development Corporation; the plan also names Equity Residential as a company behind the sponsor.
- Architect: CetraRuddy Architecture.
- Managing agent: Century Management Services.
- Selling agent: Core Marketing Group.
- Sponsor's lawyers: Ganfer Shore Leeds & Zauderer.
- Tax projection: Marcus & Pollack; utility estimates came from engineers Cosentini Associates.
Common Questions
Does Rose Hill have a pool?
Yes. The cellar has a pool and sauna run by an outside contractor, and the first-year budget pays for a lifeguard eight hours a day, seven days a week; the pool is locked whenever the lifeguard isn't there.
How many staff does the building have?
The plan budgets 13: a live-in resident manager, a handyman, five concierge/doormen covering the door 24/7 and six porters, phased in as apartments close.
Can my guests stay in the building?
Yes. A furnished guest studio can be booked overnight, initially at $275 a night plus a $100-a-night security deposit, for up to seven nights a year per owner unless the studio is still free close to the date.
Are pets allowed at Rose Hill?
The house rules allow dogs, cats, fish and caged birds that don't cause a nuisance, and there's a pet spa in the cellar.
Where this comes from: the building's offering plan (CD180483) filed with the New York Attorney General, including the architect's description of the property, Schedule A offering prices and the sponsor's Schedule B first-year budget. Prices are the sponsor's offering prices, not sales, and budget figures are projections that the board can change. Updated October 2026.